Marianne R. Klimchuk, Sandra A. Krasovec, Packaging Design: Successful Product Branding from Concept to Shelf (London: Wiley, 2010).
The book provides a framework for today's packaging design business, advices on portfolio development and professional practice guidelines, case studies that showcase how superior packaging designs were created, and insightful images of the design process, design concepts, three-dimensional models, and prototypes.
The content in the book is very useful. It has a highly visual-coverage and it fundamentally discusses how to create packaging designs for consumer brands that effectively communicate in the retail environment.
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