I was taking the subway to school today, and I noticed the bars on the entry gate were painted yellow. I looked closely, and realized that this was an ad for CoverGirls's LashBlast Length mascara. I tried to take a picture but it didn't turned out good so I found this image online.
The yellow bars represent the tip of the mascara brush, and the black bars represent your eyelashes. It's giving you a "picture" that your lashes will be THAT long like the black bars, when you apply this mascara.
I thought this was a really creative idea by using the entry gate because a lot of people pass by these gates daily and I think most people would take a look at the ad to try to figure out what's happening with the yellow bars. I love this ad.
“CoverGirl LashBlast Length: Entry gate,” Ads of the World, 2009, Mediabistro. 5 March 2009
http://adsoftheworld.com/media/ambient/covergirl_lashblast_length_entry_gate?.
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