Sunday, January 31, 2010

Readings 2

Nigan Bayazit - Investigating Design: A Review of 40 years of Design Research

summary of design research history concerning design methods and scientific approaches to design.

-L. Bruce Archer definition of design research: “Design research is systematic inquiry whose goal is knowledge of, or in, the embodiment of configuration, composition, structure, purpose, value, and meaning in man-made things and systems.”

- Design research tries to answer the obligations of design to the humanities:

A. De. Re. is concerned with the physical embodiment of man-made things, how these things perform their jobs, and how they work.

B. concerned with construction as a human activity, how designers work, how they think, and how they carry out design activity.

C. concerned with what is achieved at the end of a purposeful design activity, how an artificial thing appears, and what it means.

D. concerned with the embodiment of configurations.

E. is a systematic search and acquisition of knowledge related to design and design activity.

-The objectives of design research: the study, research, and investigation of the artificial made by human beings, and the way these activities have been directed either in academic studies or manufacturing organizations.

-Research through art & design consists of materials research, developmental work, and action research. Overall activities of design research are called “the sciences of the artificial.”

- reason of emergence of design methods in late‘50s and early ‘60s was the idea that the ways in which the large-scale NASA and military-type technological problems had been approached might profitably be transferred into civilian or other design areas.

- After WW2, new techniques that had been used in the design and development of arms and wartime equipment, and the methods and techniques used in developing many new inventions, attracted many designers.

During the 1960s, designers no longer could rely solely on their ability to focus upon the product as the center of a design task due to technological developments and the implications of mass production

1st Generation Design Methods:

- influence of systems analysis and systems theory on design established the grounds for the foundation of “systematic design methods”

- simplistic, not matured enough, and not capable of meeting the requirements of complex, real-world problems.

2nd Generation Design Methods:

- was about the user involvement in design decisions and the identification of their objectives

- compensate for the inadequacy of the first-generation design methods

Development of Scientific Research in Design:

- the first research studies in WW1 was the design of aircraft, to improve the performance of the product

- industrial fatigue research was important throughout 1920s

- Volkswagen was another initiator of performance studies

- made great contributions to the solutions of design problems during WW2, especially in the engineering disciplines

-cybernetics were developed during war became the model for rational behavior employed in economics

- during the Cold War, the U.S government supported environmental studies on topics such as windowless buildings, and school environmental research



Jessica Helfand - Method Designing: The Paradox of Modern Design Education

Institutions encourage new design students to become thinkers, consequently, younger designers are making designs that are too personal to them.

“Love the art in yourself, not yourself in the art.”

- students are making the mistake of believing that using their previous knowledge is an "objective" way to design

- students need to focus on the audience and asking difficult questions to try and give the audience what they want

- problem with method designing is not the students' problem, it’s the institution

- institutions in the attempt to get design students to think for themselves, have caused students to “love” themselves, and this is preventing students from producing universal or objective effective designs

- Helfand concluded the institutions should teach students to keep asking difficult questions, keep solving harder problems, keep inventing better worlds and to be true to themselves

Good news:

- to produce designers who can think for themselves, Helfand asked them to identify a method which becomes evident through their work.

- this authorship is a way to train young designers as thinkers and not service providers

- their work benefits from locating itself along a trajectory they've chosen and defined for themselves.

Bad news:

- there is a consequence from encouraging students to become thinkers

- paradoxically, “in being true to ourselves, we distance ourselves from a more universal truth”



Leedy,Paul D, Jeanne Ormrod- The problem: the heart of the research process

The heart of every research project is the problem and it's paramount to the success of the research effort. The statement of problem must first be expressed with precision and should then be divided into manageable sub-problems. This clarifies the goal+directions of entire research effort.

2 types of research:

- basic research (projects that advance human beings' theoretical conceptualizations about a certain topic)

- applied research (projects that inform human decision making about practical problems)

2 criteria for research problem:

- problem should address important question

- advance frontiers of knowledge

*to accomplish these, project must involve collection of data+ interpretation of data

4 situations to avoid when considering a research problem:

- research project shouldn't be a ruse for achieving self-enlightenment

- problem with purpose to compare 2 sets of data is not a good problem

- problems that result in yes or no

- calculating a coefficient of corelation between 2 sets of data to show their relationship

Finding the problem:

- look around you

- read the literature

- attend professional conferences

- seek the advice of experts

- choose a topic that motivates+intrigues you

- choose a topic others will find interesting

Stating the problem:

- state problem clearly+completely

- think through the feasibility of the project that the problem implies

- say precisely what you mean

- edit your work

Saturday, January 30, 2010

Research questions IDEAS for group case study

Our group voted for one of the case study ideas I suggested - "tranpostation system overload in Toronto", so I came up with a few ideas for the research question:


1.How can the transportation system in Toronto be improved?


2.How can Toronto come up with s
olutions to tranportation system overload?


3.How can Toronto encoruage people to take public transit and drive less?


4.How do we solve the problem of transportation system overload in Toronto?


5.How does Toronto's transportation system lead to the problem of urban sprawl?


*We ended up changing the topic, and came up with another one*

5 ideas for group case study

Here are the 5 ideas I suggested to my group for our research project:

1. how architectures make to the look and livability of our city

2. positive effects of Bikeway design and way-finding signage

3. lack of good way finding signage in the city on most surface routes

4. affordable housing for the growing numbers of homeless people,low-income families and people who depend on social assistance for their income

5. transportation system overload

Statement of interest for 4th year thesis project

For the fourth year thesis project, I will be creating works that are related to packaging design.[1] I have thoroughly thought about what I am interested in, what I have experienced with and what I might want to do as a career in the near future, and “packaging design” and “logo design” both came to my mind right away. Ultimately I chose packaging design because I had a few experiences with it since I was in high school. I have designed a new package for a McCain juice box for my school project as well as the packaging on the box that was inspired by Anna Sui. The first year at OCAD, I also did a series of 10 cartoonish juice boxes targeted at children, each with different flavor and color.[2]

Packaging is everywhere you look[3] - it’s in your refrigerator, your medicine cabinet, your closets[4], on the streets, in the stores, and many more[5]. Dynamic and unusual package designs can really make a statement in overcrowded markets.[6] [7]Packaging today needs to do so much more than protecting, preserving and promoting the products it contains due to the rise of environmental issues and globalization[8]. It is very challenging yet exciting to designers to create innovative solutions[9] that are also sustainable and eco-friendly. I think it is absolutely true that you can have a great product but the design can take your product a longer way because a great package can lead the consumers to purchase the product[10].

The packaging industry is more competitive every day[11] and therefore, creating a new package that is innovative[12], adds value[13], and makes a connection with the consumer is very challenging[14]. The package of a product can make or break a sale[15]. I am currently taking packaging design at OCAD and it positively helped enhance my knowledge in packaging, as well as develop my creativity and graphic design skill. In the site "Design Council"[16], they provided an overview of packaging design. The information was very helpful in helping me to create a successful packaging[17] and I will be referring back to this website later on when we begin our fourth year thesis project.

5 KEYWORDS (describing the issue):

- consumers product

- advertise

- market

- competitive

- brand

5 KEYWORDS (describing the design disciplines/ media):

- two-dimensional/ three-dimensional

- advertising

- identity

- product packaging

- eco-friendly



[1] Ian House, “Examples of Package Design,” Exhibits 2006, The American Package Museum, 10 November 2009

http://www.packagemuseum.com/index.htm

[2] “Course Description,” 09/10 Course Calendar, 2007, Ontario College of Art and Design. 9 November 2009

http://academic.ocad.ca/course_calendar/2009/detail.cfm?course_code=GDES%203B04

[3] Grip, 1,000 Package Designs: A Comprehensive Guide to Packing It In (Los Angeles: Rockport Publishers, 2008) 98-295.

[4] John Correll, “Power Packaging,” Custom packaging design 2002, Correll Concepts LP, 10 Nvember 2009

http://www.correllconcepts.com/Pizza_Packaging/_home_packaging.htm

[5] Andrew Gibbs, “Package Design,” The Dieline 2007, The Dieline, 9 November 2009

http://www.thedieline.com/blog/

[6] Tim Robertson, “Getting the Best of Product Package Design,” Product Packaging Design 2006, BigCity International, 9 November 2009

http://www.bigcitygraphics.ca/index.html

[7] Allen Rabinowitz, "Visual Identity in a split second," Package Design 2002, Packaging Graphics, 10 November 2009

http://www.packaginggraphics.net/visual-package-design.htm

[8] Catharine Fishel, and Stacey King Gordon, Little Book of Big Packaging Ideas (California: Rockport Publishers, 2007) 103-109.

[9] Marianne R. Klimchuk, and Sandra A. Krasovec, Packaging Design: Successful Product Branding from Concept to Shelf (New Jersey: Wiley, 2006) 194-201.

[10] Luke Herriott, The Packaging and Design Templates Sourcebook (UK: RotoVision, 2007) 229-280.

[11] Marilyn Gris, “Graphic Design Production – Packaging,” Full Time Programs 2004, Mohawk College of Applied Arts and Technology, 10 November 2009

http://www.mohawkcollege.ca/calendar/gdpPackaging.html

[12] Capsule, Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market (Minneapolis: Rockport Publishers, 2008) 4-25.

[13] Derek Whitney, “Real World Packaging,” Packaging Design 2004, About.com, 10 November 2009

http://desktoppub.about.com/gi/o.htm?zi=1/XJ/Ya&zTi=1&sdn=desktoppub&cdn=compute&tm=131&f=21&tt=14&bt=0&bts=1&zu=http%3A//www.mohawkc.on.ca/dept/pmt/real_world.html

[14] Luke Herriott, Designer's Packaging Bible: Creative Solutions for Outstanding Design (UK: RotoVision, 2007) 2-35.

[15] Marta Serrats, Unique Packaging (UK: Collins Design, 2007) 22-83.

[16] "An introduction to packaging design," Packaging design, 2008, Design Council. 9 November 2009

http://www.designcouncil.org.uk/About-Design/Design-Disciplines/Packaging-design/.

[17] Steven DuPuis, and John Silva, Package Design Workbook: The Art and Science of Successful Packaging (Los Angeles: Rockport Publishers, 2008) 43-47.

Friday, January 22, 2010

Readings 1

1. The Landscape of Graphic Design – Meredith Davis

In the beginning of design education, we are taught basic skills, we are learning about form and how to describe and look. But what makes a good or rather professional design program is one where students not only develop their technical skills, but develop insight, mature their thinking skills and elaboration of concepts that can only happen through ongoing immersion in the work of a discipline. Davis explained what distinguished a professional graphic design education from a pre-professional experience. She also talks about the faculty and how we are being taught. She mentions that there are more people retiring than those entering the field of teaching which then gives us more divergence in the education we are receiving, that of part time teachers and those who are regular staff.


2.The Fundamentals (A chapter from a book) – Leedy / Ormrod

The reading provided us the characteristics of “What is Research?” and a brief description to help us understand what is real research and what is not. She explains what true research is compared that which may be one of several other definitions such as “fact discovery” or ” exercise in self-enlightenment”. Research is a systematic process of collecting, analyzing, and interpreting information (data) in order to increase our understanding of the phenomenon about which we are interested or concerned.

What research is not:

1. Research is not mere information gathering.

2. Research is not transportation of facts from one location to another.

3. Research is not merely rummaging for information.

4. Research is not a catchword used to get attention.

What Research is:

1. Research originates with a question or problem

2. Research requires clear articulation of a goal

3. Research requires a specific plan for proceeding

4. Research usually divides the principal problem into more manageable subproblems

5. Research is guided by the specific research problem, question or hypothesis

6. Research accepts certain critical assumptions

7, Research requires the collection and interpretation of data in an attempt to resolve the problem that initiated the research

8. Research is, by its nature, cyclical or, more exactly, helical


3. Graphic Design as a Liberal Art: Design and Knowledge in the University and the “Real World” – Gunnar Swanson

He talks about liberal arts, its history and the study of graphic design as a liberal arts education. He is suggesting that there could be less vocational training and more theory in the field of graphic design. Another idea he is trying to get across is that in design education we must not only be taught fundamentals of design, but how to be a functioning member of society, malleable and able to adapt to the ever changing climate of the business world.